Privacy Policy

1. Who we are

This privacy policy is issued by Vitadefence Ltd (“Vitadefence”, “we”, “us”, “our”), a company registered in England & Wales under Company No. 15979768. Our registered office is at 3rd Floor, 86–90 Paul Street, London EC2A 4NE, United Kingdom. We are the data controller for personal data we collect through vitadefence.com.

Contact: info@vitadefence.com · ICO registration: ZC106169.

2. What we collect

• Identity and contact data: name, delivery address, email, phone number.
• Order data: order number, products, quantity, status, order date.
• Payment data: handled by Stripe. We never store full card details.
• Technical data: IP address, browser, device, usage logs.
• Marketing preferences: email opt-in, cookie consent.

3. How we use your data

• To process and deliver your orders.
• To comply with UK tax and accounting law, including HMRC VAT reporting.
• To respond to customer service enquiries.
• To improve the site, products, and service.
• To send marketing emails only if you have opted in. You can unsubscribe at any time.

4. Legal bases (UK GDPR)

We process your personal data on the following legal bases: contract performance (order fulfilment), legal obligation (tax & accounting), legitimate interest (fraud prevention, site security), and consent (marketing email, non-essential cookies).

5. Who we share data with

• Stripe — payment processing (PCI DSS Level 1).
• Royal Mail — order fulfilment and Tracked 48® delivery.
• HMRC — VAT reporting where legally required.
• IT providers — hosting, analytics, email (UK and EU data centres).

We never sell your personal data.

6. How long we keep data

Order and invoice data: 6 years (UK tax law). Marketing preferences: until you withdraw consent. Technical logs: up to 12 months. Customer service enquiries: up to 3 years.

7. Your rights

Under the UK GDPR and Data Protection Act 2018 you have the right to access, rectify, erase, restrict, object to, and port your personal data. You can exercise these rights by emailing info@vitadefence.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies

We use strictly necessary cookies to operate the site (session, basket, security). With your consent we use analytics cookies to understand how visitors use the site. You can manage your preferences via your browser at any time.

9. Children

Our products and services are not aimed at anyone under 16. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided personal data to us, please contact info@vitadefence.com and we will delete it.

10. Changes

We may update this policy from time to time. The latest version is always available at vitadefence.com/privacy with the date last updated at the top of the page.

11. Applicable law

This privacy policy is governed by the laws of England and Wales. Disputes are subject to the exclusive jurisdiction of the courts of England and Wales.